Before the Query
Context Is the Next E-Commerce Moat
The next e-commerce moat is not better search. It is AI that turns a customer’s real-world context into trusted solutions before the search begins.

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The next e-commerce moat is not better search. It is AI that turns a customer’s real-world context into trusted solutions before the search begins.
Uber’s marketplace moat is vulnerable to autonomous operators that own the technology, control the fleets, and can reach customers directly.
THE NEXT STRATEGIC QUESTION
Growth, profitability, capital, or an investment thesis: start with the decision that matters.