Before the Query
Context Is the Next E-Commerce Moat
The next e-commerce moat is not better search. It is AI that turns a customer’s real-world context into trusted solutions before the search begins.
INDEPENDENT RESEARCH & PERSPECTIVES
Independent perspectives on competitive advantage, business-model economics, and long-term value creation.
The next e-commerce moat is not better search. It is AI that turns a customer’s real-world context into trusted solutions before the search begins.
Uber’s marketplace moat is vulnerable to autonomous operators that own the technology, control the fleets, and can reach customers directly.
The white papers present independent research and strategic perspectives for discussion. The views are the author’s own and do not represent current or former employers. They are not individualized investment advice.
THE NEXT STRATEGIC QUESTION
Growth, profitability, capital, or an investment thesis: start with the decision that matters.